El Al Ambassadors A programme in partnership with El Al Airlines and the Israeli Ministry of Foreign Affairs, which trains Israeli pilots and flight personnel as spokespeople for Israel.
Peace Takes Two An initiative to cut through the rhetoric and alleviate tension between the anti-Israel and pro-Israel communities on university campuses.
Israel Matters A campaign which revolves around a display of 16 colorful panels, each seven-feet high, which collectively tell Israel’s story through photographs and basic facts
Israeli Soldiers' Stories An innovative programme featuring reserve duty Israeli soldiers who are also university students who talk about the Israeli-Arab conflict, giving a human face to the IDF uniform.
B.I.G. (Buy Israeli Goods) B.I.G. aims to mobilise Israel's supporters to bypass the anti-Israel Boycott, Divestment, and Sanctions campaign (BDS) and buy Israeli-made products in their local shops.